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An open letter to SMEs: Do you know your customer's customer?
An open letter urges SMEs to look beyond their direct clients and understand their customers' customers as a powerful strategy for deeper growth and stronger value creation.
By Lydiah Kiburu 28 days ago
An open letter to SMEs: Do you know your customer's customer?
Small business, big networks: An open letter to SMEs
Did you know that your suppliers are your first advantage?
By Lydiah Kiburu 1 month ago
Small business, big networks: An open letter to SMEs
Premium
From trust to growth: the rise of micro-multinationals
In digital markets, trust functions as critical infrastructure, enabling the growth of micro-multinationals by ensuring reliable systems and consistent institutional responses.
By Lydiah Kiburu 1 month ago
From trust to growth: the rise of micro-multinationals
Why apologies matter as much as fixes in digital business
For leaders running digital businesses, the lesson is clear: fixing a technical problem does not automatically restore customer confidence
By Lydiah Kiburu 1 month ago
Why apologies matter as much as fixes in digital business
Why customers often adopt technology through social networks
Customers often adopt new technologies through social networks because enterprises increasingly invest in digital channels, data platforms, and automation to boost efficiency.
By Lydiah Kiburu 2 months ago
Why customers often adopt technology through social networks
The silent exit: A signal digital businesses should never ignore
In African markets, complaints carry a social cost. Many customers do not want to jeopardise their relationship with the service provider, because they believe in long-term relationships.
By Lydiah Kiburu 2 months ago
The silent exit: A signal digital businesses should never ignore
Why technology adoption fails even when it works
This "silent exit" by customers from digital platforms is the most expensive failure mode of all, because it arrives without warning and is detected too late.
By Lydiah Kiburu 3 months ago
Why technology adoption fails even when it works
Absa unveils Sh100bn asset finance plan
Enterprise
By James Wanzala
22 mins ago
Kenya targets Sh230bn from indigenous knowledge assets
Enterprise
By Macharia Kamau
22 mins ago
Young innovators secure backing to scale, attract investors
Enterprise
By James Wanzala
22 mins ago
Packaged Githeri signals rise of ready-to-eat meals
Enterprise
By Bruno Mutunga
22 mins ago
Inside Ruto's diplomatic gaffes as Suluhu puts a new twist
Politics
By Ndung’u Gachane
22 mins ago