Premium

An open letter to SMEs: Do you know your customer's customer?

An open letter urges SMEs to look beyond their direct clients and understand their customers’ customers as a powerful strategy for deeper growth and stronger value creation.

By Lydiah Kiburu 27 days ago

Small business, big networks: An open letter to SMEs

Did you know that your suppliers are your first advantage?

By Lydiah Kiburu 1 month ago

Premium

From trust to growth: the rise of micro-multinationals

In digital markets, trust functions as critical infrastructure, enabling the growth of micro-multinationals by ensuring reliable systems and consistent institutional responses.

By Lydiah Kiburu 1 month ago

Why apologies matter as much as fixes in digital business

For leaders running digital businesses, the lesson is clear: fixing a technical problem does not automatically restore customer confidence

By Lydiah Kiburu 1 month ago

Why customers often adopt technology through social networks

Customers often adopt new technologies through social networks because enterprises increasingly invest in digital channels, data platforms, and automation to boost efficiency.

By Lydiah Kiburu 2 months ago

The silent exit: A signal digital businesses should never ignore

In African markets, complaints carry a social cost. Many customers do not want to jeopardise their relationship with the service provider, because they believe in long-term relationships.

By Lydiah Kiburu 2 months ago

Why technology adoption fails even when it works

This “silent exit” by customers from digital platforms is the most expensive failure mode of all, because it arrives without warning and is detected too late.

By Lydiah Kiburu 3 months ago

Premium

An open letter to SMEs: Do you know your customer's customer?

An open letter urges SMEs to look beyond their direct clients and understand their customers’ customers as a powerful strategy for deeper growth and stronger value creation.

By Lydiah Kiburu 27 days ago

Small business, big networks: An open letter to SMEs

Did you know that your suppliers are your first advantage?

By Lydiah Kiburu 1 month ago

Premium

From trust to growth: the rise of micro-multinationals

In digital markets, trust functions as critical infrastructure, enabling the growth of micro-multinationals by ensuring reliable systems and consistent institutional responses.

By Lydiah Kiburu 1 month ago

Why apologies matter as much as fixes in digital business

For leaders running digital businesses, the lesson is clear: fixing a technical problem does not automatically restore customer confidence

By Lydiah Kiburu 1 month ago

Why customers often adopt technology through social networks

Customers often adopt new technologies through social networks because enterprises increasingly invest in digital channels, data platforms, and automation to boost efficiency.

By Lydiah Kiburu 2 months ago

The silent exit: A signal digital businesses should never ignore

In African markets, complaints carry a social cost. Many customers do not want to jeopardise their relationship with the service provider, because they believe in long-term relationships.

By Lydiah Kiburu 2 months ago

Why technology adoption fails even when it works

This “silent exit” by customers from digital platforms is the most expensive failure mode of all, because it arrives without warning and is detected too late.

By Lydiah Kiburu 3 months ago

Premium

An open letter to SMEs: Do you know your customer's customer?

An open letter urges SMEs to look beyond their direct clients and understand their customers’ customers as a powerful strategy for deeper growth and stronger value creation.

By Lydiah Kiburu 27 days ago

Small business, big networks: An open letter to SMEs

Did you know that your suppliers are your first advantage?

By Lydiah Kiburu 1 month ago

Premium

From trust to growth: the rise of micro-multinationals

In digital markets, trust functions as critical infrastructure, enabling the growth of micro-multinationals by ensuring reliable systems and consistent institutional responses.

By Lydiah Kiburu 1 month ago

Why apologies matter as much as fixes in digital business

For leaders running digital businesses, the lesson is clear: fixing a technical problem does not automatically restore customer confidence

By Lydiah Kiburu 1 month ago

Why customers often adopt technology through social networks

Customers often adopt new technologies through social networks because enterprises increasingly invest in digital channels, data platforms, and automation to boost efficiency.

By Lydiah Kiburu 2 months ago

The silent exit: A signal digital businesses should never ignore

In African markets, complaints carry a social cost. Many customers do not want to jeopardise their relationship with the service provider, because they believe in long-term relationships.

By Lydiah Kiburu 2 months ago

Why technology adoption fails even when it works

This “silent exit” by customers from digital platforms is the most expensive failure mode of all, because it arrives without warning and is detected too late.

By Lydiah Kiburu 3 months ago

Premium

An open letter to SMEs: Do you know your customer's customer?

An open letter urges SMEs to look beyond their direct clients and understand their customers' customers as a powerful strategy for deeper growth and stronger value creation.

By Lydiah Kiburu 27 days ago

Small business, big networks: An open letter to SMEs

Did you know that your suppliers are your first advantage?

By Lydiah Kiburu 1 month ago

Premium

From trust to growth: the rise of micro-multinationals

In digital markets, trust functions as critical infrastructure, enabling the growth of micro-multinationals by ensuring reliable systems and consistent institutional responses.

By Lydiah Kiburu 1 month ago

Why apologies matter as much as fixes in digital business

For leaders running digital businesses, the lesson is clear: fixing a technical problem does not automatically restore customer confidence

By Lydiah Kiburu 1 month ago

Why customers often adopt technology through social networks

Customers often adopt new technologies through social networks because enterprises increasingly invest in digital channels, data platforms, and automation to boost efficiency.

By Lydiah Kiburu 2 months ago

The silent exit: A signal digital businesses should never ignore

In African markets, complaints carry a social cost. Many customers do not want to jeopardise their relationship with the service provider, because they believe in long-term relationships.

By Lydiah Kiburu 2 months ago

Why technology adoption fails even when it works

This "silent exit" by customers from digital platforms is the most expensive failure mode of all, because it arrives without warning and is detected too late.

By Lydiah Kiburu 3 months ago