How Gen Zs are redefining the blueprint for urban property ownership

For decades, the trajectory of land ownership in Kenya followed a familiar path: save diligently, buy a plot on the outskirts of a town or city, and eventually build a family home, often long after retirement.

But this narrative is undergoing a dramatic rewrite, driven by a digitally native, financially cautious, and highly aspirational generation—Generation Z—alongside a rapidly growing urban middle class.