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The Standard e-Paper
Kenya’s Boldest Voice
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
For many small businesses, digital platforms have become the fastest way to reach customers. A business can open a Facebook page, create a WhatsApp catalogue, list products on a marketplace, or advertise on social media and immediately gain access to a much larger audience than would have been possible a few years ago.
This is one of the great advantages of the digital economy. Technology has reduced barriers that once prevented small businesses from competing with larger firms.
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