The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
A customer shops for sugar in a supermarket. [Denis Kibuchi, Standard]
The majority of Kenyan consumers are now in survival mode as wallets shrink, reducing disposable incomes, a new study shows.
Consumers are increasingly spending less on essentials, with millennials and boomers increasingly shopping at discount, value, and lower-priced stores.
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