Women in Cherang'any urged to embrace avocado farming

Women in Cherang’any in Trans Nzoia County have been urged to embrace avocado farming as an alternative to traditional maize cultivation.

The move is part of a larger campaign to empower women economically while building resilience against the effects of climate change and volatile market conditions.

Speaking at a seedling distribution event that saw over 3,000 golden Hass avocado seedlings handed out, John Njuguna emphasised the critical need for diversification in the region.

Despite Trans Nzoia being Kenya’s maize breadbasket, producing nearly 40 per cent of the country’s maize, its poverty index remains alarmingly high at 36 per cent, according to the county's Department of Agriculture.

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“It’s ironic that we are feeding the nation but struggling to feed our families. Small-scale cultivation of high-value crops like avocado offers more stable returns, especially for women who are the backbone of rural households," said Njuguna.

Njuguna explained that golden Hass avocado and passion fruit farming require less land and fewer inputs and present greater market opportunities, advantages that particularly benefit women managing both domestic and economic roles.

“Avocado farming can be managed on smaller plots, requires fewer inputs, and has higher market demand. This is a game changer for rural women," he said.

The initiative comes amid growing concern over the sustainability of maize farming, which has been increasingly affected by unpredictable weather and erratic pricing. Local leaders are now calling for bold steps to reduce overdependence on maize and promote crop diversification.

Trans Nzoia Senator Allan Chesang praised the programme, terming it a timely intervention that aligns with national goals of food security and inclusive economic development.

“Maize production is no longer sustainable. It’s time we diversify and support projects like this while also exploring other ventures such as coffee farming. I call on the county government to prioritise programmes that promote economic diversification and empower residents to become self-reliant," said Chesang.

The Golden Hass Avocado Project, which is being rolled out in phases, will also offer training on best agricultural practices and connect farmers to reliable markets. According to Chesang, beneficiaries will not be left to fend for themselves after planting.

“The avocado market is highly lucrative. Beneficiaries will not only receive guidance on best crop management practices but will also be linked to reliable markets,” he added.

Local women have already begun embracing the opportunity, hailing the project as a step toward financial independence and improved family welfare.

“I’ve relied on maize all my life, but prices are too low now. With Avocado, I believe I can earn better and still feed my children.” Said Phelister Wangare, a mother of four.