DCI vows crackdown on betting advertisements, influencers

The Directorate of Criminal Investigations (DCI) has pledged to fully enforce the government’s suspension of gambling advertisements, citing growing concerns over the harmful impact of betting on vulnerable populations, particularly the youth.

In a press statement on Tuesday, the DCI condemned the surge in betting-related advertising across various media platforms, warning that such campaigns are luring financially vulnerable individuals into a cycle of reckless gambling and false hope.

“Mobile money services and online lending platforms have only made it easier for individuals to access betting services, deepening the crisis,” the statement read. 

The DCI has also reaffirmed its support for the Betting Control and Licensing Board, promising increased collaboration to tighten regulatory oversight and crack down on illegal gambling syndicates and unlicensed operators—both online and offline.

“Many are enticed to 'invest' what little they have, while others waste valuable time and resources chasing unrealistic returns, to the detriment of their futures," the statement added.

At the same time, the DCI called on social media influencers and bloggers to refrain from promoting betting platforms through paid partnerships, describing such endorsements as unethical and harmful to the public good.

Gaming companies have also been urged to adopt responsible marketing practices and invest in public awareness campaigns highlighting the dangers of gambling. 

“We must protect our youth from being exploited in the pursuit of quick but fleeting gains," DCI stated.

The Association of Gaming Operators Kenya (AGOK) was singled out as a key player in championing consumer protection through education and advocacy.